Rafael Lopez de Azua

Rafael Lopez de Azua

Rafael Lopez de Azua

Marketing Committee Chair

Rafael Lopez De Azua is an experienced marketing and strategy leader with Global CPG and Consulting experience. He leads t he global relationships with all the Global Media Platforms (Amazon, TikTok, Meta, Snapchat, Pinterest, etc.) for Coty globally and is based in Amsterdam.

He previously led Media and Digital for Coty’s Luxury, Consumer Beauty, and Professional Divisions in Latin America. In this role, he transformed how the company plans and bought media to support commercial targets, focus on the consumer and the purchase journey. To this end, he helped launch and integrate Coty’s then internal digital agency in both Miami and Sao Paulo; and sponsored various special omni-media projects that enabled e-commerce in Mexico and Brazil. Rafael also held various Brand Management positions in Procter & Gamble on both Luxury Fragrances in Miami and Global Oral Care in Cincinnati. Prior to joining P&G, Rafael was a strategy consultant with Booz Allen Hamilton in Washington DC. He also served as a Naval Officer and deployed twice to the Arabian Gulf. He holds MBAs from Cornell University in Ithaca, New York and Queens University in Ontario, Canada; and received his bachelors from the U.S. Naval Academy in Annapolis, Maryland. Rafael is originally from San Juan, Puerto Rico.

Rafael Lopez de Azua | LinkedIn

Contact: marketing@aabc.nl