Networking: The Single Most Powerful Business Tactic

by Dennis Cowles, Chairman, AABC

NETWORKING is the single most powerful business tactic to accelerate and sustain success for any individual or organization!

Networking is about making connections and building enduring, mutually beneficial relationships.

Just ask any senior executive, politician, community leader or successful salesperson which single skill or habit helped them excel in their career – an overwhelming majority will respond with one simple word… Networking.

We are constantly bombarded with advertisements, emails, status updates, special offers, and sales pitches creating a cluttered message. Personal relationships enable you and your organization to stand out, rise above the noise and remain top of mind with your customers and prospects. Relationships are the catalyst for success, because people do business with those company representatives they like and trust. But you have to ‘give back’ also and serve as a resource — help others succeed in their businesses too.

Networking provides the most productive, most proficient and most enduring tactic to build relationships.

Continually connecting with new people, cultivating emerging relationships and leveraging your business network will make a difference to your business!

The AABC meets each month is a perfect example of a professional business networking opportunity.

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