Member Spotlight: Sid Gupta

Each month we’ll feature a different AABC member in our new Member Spotlight, this month Sid Gupta. Would you like to be featured in a future edition of our Member Spotlight? Get in touch with Veronica at marketing@aabc.nl

1. Who are you? (introduce yourself)

Hello ! I am Sid Gupta. I am a marketing strategist with nearly 15 years’ experience. My profession has taken me all over the world – from New Zealand to Africa to Europe; and I love exploring different cultures and working out the marketing implications thereof.

It’s not all work and I do play 🙂 Hit me up for a game of squash anytime !

2. When and why did you join the AABC?

I have been part of AABC for a couple of months now. I went to one of the events looking forward to expanding my business network. I came across like minded entrepreneurs in a very vibrant atmosphere and so I joined.

3. Tell us about your business and how we can work with you.

Small & big companies alike often struggle with reaching their full potential because of gaps in market intel. Having a good product may not be enough – to succeed, you need to know things like what are the most efficient customer acquisition channels for your business, how are your customers deciding what they buy, what is your competition doing and as such what should be your strategy. And this is where we come in – my company marQt iQ can get you the market intel you need to reach your full business potential.

As we like to say – “ fortune favours the prepared !”

4. What are your tips and/or advice about doing business in the Netherlands?

Compared to the USA for example, businesses in the Netherlands take much longer in forming trusting relations with other businesses. A good understanding of the market and knowledge of your industry helps in accelerating this process.

That is why you need good market & business intelligence!